California Barbie Style: Eco-Friendly Interior Design in Every Shade of Pink

Barbie is making a splash this year, with pink taking center stage in 2023. From Pantone’s vivid magenta to the classic Barbie pink, the high-frequency pinks of childhood seem to be a central component of many recent design trends. For many, “Barbie” conjures a specific time, audience, and aesthetic, defined by playrooms evoking cotton candy in color and spirit.

While there is much to celebrate about these pop-perfect, joyous spaces, there is ample room in the Barbie zeitgeist for a subtler, more sophisticated approach, with more takes on pink available than there are lines on Barbie’s resume. Peach Fuzz, Pantone’s color of the year for 2024 is a great example of tones that emulate the joy and fun of Barbie to create calm and nurturing living spaces. 

Paler pinks offer a softer variant of more vibrant Barbie hues as if filtered through a cloud of nostalgia. These quieter shades provide more versatility, both in a practical design sense and in their approachability to a broader audience.

Although pink is enduring enough to incorporate into long-lasting design changes, textiles offer an opportunity to swap out shades throughout the year. Textiles can influence how we read color in a space while providing flexibility. Layering pink through throws, pillows, and window treatments can create a more significantly pink aesthetic while pairing with more neutrals and earth tones keeps it more muted.

For those that may feel tentative about a predominately pink space, opting for pink as an accent color embraces the more playful elements of the hue without overindulging in whimsy. Paired with pale, dusty shades of blues, purples, and greens, pink can still have a daydreamy effect while feeling more grounded and grown up.

Because of pinks prevalence in nature, looking toward more organic points of inspiration can create a space that feels more soothing than saccharine. Soft, floral, petal pinks and peach tones can feel ethereal and calming. When using nature-inspired patterns, these hues feel intuitively integrated into spaces that evoke natural themes or utilize organic materials.

Using pink or peach to break up a neutral-leaning space can also add warmth and a sense of comfort.

While Barbie has historically lived in a world of synthetics, the “Eco-Leadership Team” Barbie set released in 2022 reflects the prioritization and growing importance of sustainability and environmental preservation. Many of us may desire a more nature-driven space, both in terms of aesthetics and ethics.

There are many ways to incorporate pinks while utilizing natural and responsibly produced materials. Using sustainably sourced and produced products and materials can be a great way to incorporate bright and playful energy into the space while supporting eco-friendly solutions.

Peaches and corals also achieve some of the vibrancy of pink with a more approachable edge. These pink tones can also bring out the warmth in cream tones and woods, creating an environment that balances energy with an inherent sense of coziness.

Coral tones are also an excellent option for a fresh take on coastal spaces, straying from traditional blues and teals. Warm coral shades feel inherently beachy and offer a play on pink that’s grounded in nature.

While subtler takes on the traditional Barbie pink are often more practical in shared spaces, kid’s rooms offer the opportunity to fully embrace the vibrancy and youthfulness of pinks, with layered pink tones creating depth and texture.

Using a more neutral pastel base on walls and furnishings can give bedrooms flexibility as kids grow older, while saturated pink accents lend a feeling of youth.

When paired with other vibrant colors, pink can contribute to a high-energy space, helping guide the eye throughout a room when displayed on a neutral backdrop.

The joy of Barbie has always come from a place of creativity and world-building. If there is anything to take away from the recent Barbiecore trends, it’s to embrace a sense of fun and creativity around our spaces, to craft homes that reflect ourselves and what brings us joy.

Sarah Barnard is a WELL and LEED accredited designer and creator of environments that support mental, physical and emotional wellbeing. She creates highly personalized, restorative spaces that are deeply connected to art and the preservation of the environment. An advocate for consciousness, inclusivity, and compassion in the creative process, Sarah has appeared in Architectural Digest, Elle Décor, Vogue, HGTV and many other publications. In 2017 Sarah was recognized as a "Ones to Watch" Scholar by the American Society of Interior Designers (ASID).